The 80% Club: Scaling Restaurants by Promoting From Within


Every growing brand faces the same fear: that it just doesn’t feel like your brand anymore as you expand. The secret to maintaining your secret sauce while growing is a system we’ve proven at Chipotle, and beyond, where 80% of managers come from within. We call it the Rate of Internal Promotion, or RIP. By focusing on four moments that matter: new hire orientation, new shift leaders, new managers, and new restaurant openings you promote people who truly get your culture. That way, every new store still feels like yours, because it’s led by people who already live and breathe your brand.

Presenters
Matt Brunk
Co-Founder & Chief Content Officer
Training Simplified
Matt Brunk is the co-founder and Chief Content Officer of Training Simplified, with a career shaped by working inside some of the most influential restaurant brands in the world. He led content and training initiatives at Chipotle, helping scale leadership development and internal communication through story driven, high impact media. Today, Matt brings that experience to Training Simplified, producing edutainment content that captures a brand so clearly it is used across global employee conferences, internal training programs, and social media marketing. His work supports brands including Din Tai Fung and Mendocino Farms, enabling organizations to turn one powerful story into cohesive content that every department can leverage.
Sam Worobec
Co-Founder
Training Simplified
Sam Worobec is co-founder of Training Simplified and a human capital executive with deep experience operating at the highest levels of fast growing organizations. His career spans executive leadership roles at Chipotle, Red Ventures and Nexus Executive Search, where he has lead every facet of Human Resources including executive assessment, talent strategy, and leadership development at scale. Sam is an operator who has built the systems that develop leaders from within, resulting in the growth of thousands of frontline employees into managers and executives. Through Training Simplified, he brings together real world executive leadership and proven training frameworks to help organizations build internal pipelines, strengthen culture, and deliver results through people.
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