How to Build a Billion Dollar Brand - Dave’s Hot Chicken Founders' Journey
From a parking lot pop-up to a billion-dollar phenomenon — this is the story of how Dave’s Hot Chicken became one of the fastest-growing restaurant franchises in the world.
COO and President Jim Bitticks leads co-founders Arman Oganesyan and David Kopushyan through an unfiltered deep dive into the strategy, speed and scrappiness it took to transform a cult concept into a global brand backed by elite investors and celebrity partners.
Learn how bold vision, viral execution and relentless focus on brand culture became the foundation of this meteoric rise.