Scaling with Purpose: How Culture, Values & ‘Yes’ Built a Better-Burger Powerhouse


Jeff Chandler has spent his career proving that culture is a growth strategy. As CEO of Hopdoddy and Founder of HiBar Hospitality—the platform behind Hopdoddy and Grub Burger Bar—he has scaled a multi-state better-burger powerhouse by staying anchored in values, investing deeply in people, and leading with what he calls the Power of Yes.

From M&A integrations to people-first leadership to building brands that stand for something, Jeff shares how intentional culture, strategic clarity, and courageous decision-making create growth that lasts. Jeff will share his playbook for success and scaling with purpose and profitability.

This is the session that will remind you why you started, challenge how you lead, and ignite the fire to scale boldly and authentically.

Presenters
Jeff Chandler
CEO
Hopdoddy
Jeff Chandler is CEO & President of HiBar Hospitality Group, which includes Hopdoddy Burger Bar and Grub Burger Bar. With over 20 years of industry experience, Jeff is known for leading high-growth, people-driven restaurant brands. He previously served as CEO of Opper Melang Restaurants and was a partner at RAM Restaurant Group. Since joining Hopdoddy in 2016, Jeff has helped scale the brand into a top-tier better-burger concept, celebrated for its scratch kitchens, local flair, and team-first culture. A recipient of CHART’s Commitment to People Award, Jeff is widely respected for his transparent leadership and passion for hospitality. He believes great restaurants are built on strong teams, clear purpose, and authentic guest experiences.
John Smolen
SVP Sales, Marketing, Customer Success
Atmosphere
John Smolen is the SVP of Sales, Customer Support, & Marketing for Atmosphere TV the global leader in streaming tv for businesses with a career shaped by working with some of the world’s leading social media & entertainment brands like Facebook, Google, Spotify, HBO, the New York Times, & ViacomCBS. Today, John brings that experience to Atmosphere TV helping brands grow revenue by providing more entertaining and engaging experiences in-store.
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